From my research
Big box stores are ranking higher. [i.e. Target, Cabellas etc . . ]
Mega sites are ranking higher [Amazon, Overstock, etc . . ]
Brands are getting multiple listings [Oakley, The North Face, etc . . ]
Content/Authority sites are ranking higher [wiki, webmd, etc . . ]
All of this is pushing the small to mid size etailers down.
The etailers that are still competitive in term of SE rankings, are working hard to promote their sites by doing higher level promotions, and/or performing very aggressive SEO.
Margins are also down because of price point pressures.
All of this is similar to what traditional brick and mortars have experience over the last three decades.
Only the best will survive the next 18 months.
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