Wednesday, January 5, 2011

Yammer Proclaims The Death Of Old Media Through Old Media

You know how obsessed we are with billboards here at TechCrunch Aol, so imagine my joy this morning when I drove into work this morning (at 8am as always) and saw this awesome piece of artillery right in front of my office. Yeah, our officemate Yammer has decided to wedge a billboard-sized nail in the coffin of old media (i.e. "one-way communication") which conspicuously includes print magazines, newspapers and eh hem, billboards. Says Yammer marketing designer Aria Shen, "Simply put, we wanted to make a statement about the new paradigm of how people and organizations communicate, and figured what better way to do that than to use the oldest mode of paid media."

Source: http://feedproxy.google.com/~r/Techcrunch/~3/eiPc3MDAr3s/

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