
You know how
obsessed we are with billboards here at TechCrunch Aol, so imagine my joy this morning when I drove into work this morning (at 8am as always) and saw this awesome piece of artillery right in front of my office. Yeah, our officemate
Yammer has decided to wedge a billboard-sized nail in the coffin of old media (i.e. "one-way communication") which conspicuously includes print magazines, newspapers and eh hem, billboards. Says Yammer marketing designer Aria Shen,
"Simply put, we wanted to make a statement about the new paradigm of how people and organizations communicate, and figured what better way to do that than to use the oldest mode of paid media."
Source: http://feedproxy.google.com/~r/Techcrunch/~3/eiPc3MDAr3s/
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